Along with rebranding from Synaesthetic to aloom, we’ve revised our website: welcome to The Neon Ocean, a new kind of immersive site that users can swim through in layers.

It is small to start, but still effective in communicating our bold, simple-on-the-surface experiences that have unbound depth. Once you take the plunge, we invite you to just sit on a page and breath, we promise no widgets will pop up to attack you.. these glowing depths are a space to meditate on ideas and act mindfully — we won’t distract you with 20 buttons to choose from.

The goal of…

Samim Safaei

CEO & Co-Founder @

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